Tight audience
Typically 12–20 senior leaders, vetted against an agreed profile and matched to the topic.
Roundtables
Twelve people around a table beats four hundred in an auditorium.
Roundtables are the format senior people actually say yes to. No stage, no slides, no audience — just a small group of peers with the same problem, and a chair who keeps the conversation honest.
For sponsors, it is the highest-quality conversation available: an hour and a half in a small room with exactly the people you are trying to reach.
What's included
Chaired discussion
An experienced chair and a discussion framework, so the session goes somewhere.
Chatham House convention
Non-attributable by default, which is what makes the discussion candid.
Sponsor participation
A seat at the table and a role in framing the question — not a pitch slot.
Hospitality
Breakfast, lunch or dinner format at a venue that suits the audience.
Write-up
A synthesis of what was discussed, usable as content afterwards.
How it runs
- 01
Frame the question
Agree the topic that will make this specific group give up an evening.
- 02
Build the table
Named-invitation acquisition against the seniority and sector profile.
- 03
Brief the chair
Discussion framework and participant briefing pack.
- 04
Host
Run the session with hospitality and full on-site management.
- 05
Synthesise
Post-session write-up and introductions where participants want them.
Questions
How many people attend a roundtable?
Typically 12 to 20. Beyond that it stops being a discussion and becomes a panel.
Can a sponsor present at a roundtable?
Sponsors take part as peers and help frame the question. A sales pitch empties the table and defeats the format.
Are roundtables run as standalone events?
Both — as standalone sessions and as a track within a larger EBM summit.