Empiric Business Media — We commit to deliver

Webinars

Digital sessions that reach the people a venue never could.

Not every conversation justifies a flight and a hotel. Webinars let you reach a national audience of practitioners in ninety minutes, and they work particularly well for topics that need explaining rather than debating.

We handle the whole thing: the topic, the speakers, the audience, the production and the follow-up. What you get back is a recording, an audience, and a list of people who actually turned up.

What's included

  • Topic and format design

    Built around a question your target audience is already searching for.

  • Speaker sourcing

    Practitioners and analysts who bring credibility rather than a product deck.

  • Audience acquisition

    Promoted to our sector audience and vetted against your target profile.

  • Production

    Rehearsal, run-of-show, moderation and live technical management.

  • Lead handover

    Registration and attendance data, with engagement detail, handed over after the session.

  • Content afterlife

    Recording, edited highlights and a written summary you can keep using.

How it runs

  1. 01

    Agree the question

    Pick a topic with genuine demand and a clear audience.

  2. 02

    Assemble the panel

    Source and brief speakers who will hold an audience.

  3. 03

    Promote

    Multi-channel promotion to our sector audience, with registration vetting.

  4. 04

    Broadcast

    Rehearsed, moderated and technically managed live delivery.

  5. 05

    Hand over

    Attendance data, engagement reporting and the content assets.

Questions

How long is a typical webinar?

Between 45 and 90 minutes, including live Q&A. Shorter formats work better for single-speaker sessions.

Do we get the attendee data?

Yes — registration and attendance data with engagement detail is handed over after the session, subject to attendee consent.

Can a webinar run alongside a physical event?

Yes. Webinars are often used to warm an audience before an edition and to extend its content afterwards.